Crossroads: State of the iOS 7 Update
First of all, we’d like to thank everyone for the tremendous feedback we’ve received so far after 2Do’s recent update on the Mac. This update meant the world to us, and we’re happy to learn from our users that it was well worth the wait. To top it off, we’ve been humbled to see Apple feature 2Do under the Best New Apps category.
“Good for you, but what about an update for iOS 7” you ask? In short, we’re working on it, but it won’t be out any time soon. I admit, that was pretty cold. Please allow me to elaborate.
2Do v1.0 came out late 2009, when the App Store was young and so were we. In those early days, 2Do unexpectedly saw itself climbing the charts, being featured by big names in the industry, making television appearances* and even signing autographs – okay, I got carried away there for a second. It was immediately obvious though, that there was a lot of potential in this little app. And so update after another, we kept raising the bar.
Where we went wrong, or so we thought
Perhaps we didn’t see it coming, or perhaps we were trying too hard, but as time flew by, the very technology and tools that our code was built around, changed profoundly. That left us with code that seemingly worked great, but was in fact a hurdle in moving forward. While that left us grappling in the dark, we came at a crossroads in 2012. We could either continue to shy away from developing a companion Mac app or fix something that wasn’t really broken on iOS.
If we had gone for the latter, we would have spent numerous months re-writing code that still would have compiled to essentially ‘look the same‘ (i.e. the user interface). Sure, in that process we would have refined certain on-screen elements and tuned the rest of the experience, but it would still have been the same app. Instead, if we were to concentrate on developing a Mac app, that would have given us the reason and drive to re-write the underlying logic, whilst re-imagining it for the desktop. Logic that we would later share with our iOS apps.
All’s well that ends well
Note: An early mock-up. Not the final preview of the app
With hindsight, everything was perfectly timed. When we started working on updating the Mac app, which was soon after it got released, we weren’t counting on re-writing a lot of code, again. The re-design and development of v1.5 took approximately 8 months. During this time, iOS 7 got announced and released around the same time we finished on the Mac.
Now, with all the amazing shared logic we had a chance to re-write, and all the advancements in development tools, the timing could not have been any better. 2Do got matured on the Mac in less than 12 months of its release date, just in time to bring a lot of the new stuff over to iOS. You’ll love it when it’s ready.
What’s new?
If you were reading in between the lines, the answer is: everything. From the very logic that deals with creation of tasks to the meta-data that get synced across devices, we’ve re-written the actual framework that makes 2Do do what it does. That means the UI, from how you sort your data to how you edit tasks, will all dramatically improve. But not at the expense of UI clutter. Instead you’ll see purpose behind every feature, and a lot of thought.
So, again, about that ETA…
It’s impossible to give one, you see. But if it helps, we’re looking at a good few months. Early 2014 at best.
Pricing?
Absolutely, 100% free. No in-app advert, no in-app purchase and no annoying popups trying to sell you a related app. 2Do is a universal app. You buy once and get it for free for your other iOS device.
It’s worth mentioning though that there’s no doubt that even a small little update can at times end up costing a company a lot. Let alone major re-writes and re-designs. But there’s a problem that many developers have openly talked about. Apple does not currently provide developers with a way to charge for upgrades. Many companies resort to developing a ‘[Insert app name here] 2’ and begin treating everyone the same way. If you’re one of those unlucky ones who recently purchased v1.x, you’re forced into paying the full price a second time.
Are the developers who practice this to be blamed? Not really. Development companies really need to make ends meet. But is this practice any good? Absolutely not. Instead, developers need to reach out to Apple, explain to them how this affects their business and hope for the best.
We’d hate to buy 2Do only to pay more the next time we upgrade and we’re sure you would too. In all honesty, giving out free updates is not sustainable. At the same time, for us the alternative (i.e. publishing a new app) is not an option. Currently, waiting for the update to arrive is the only price you pay. We need the time to refine and improve the app in every way possible. We’ll keep you updated and we’re sure the next major update will blow you away.
* 2Do got featured by the BBC in the technology show called ‘Click’, won a the Best App Ever award and has appeared in an Apple iPhone advert to list a few
Nov 9, 2013